Based at the Tel Aviv Stock Exchange (TASE), The Floor is the first Fintech hub of its kind in Israel. The Floor provides a physical home for local Fintech entrepreneurs and serves as the focal point of access to Israeli Fintech for leading international financial players, tech giants and VC’s.
In financial institutions the Trading Floor is the central place for exchanging value. At The Floor, we trade Fintech ideas and offer a bespoke platform for our partners & members to engage, collaborate and grow. We cooperate with all ecosystem players, working together to solve today's challenges with tomorrow's solutions.
To provide our partners & members with real value by nurturing innovation capable of delivering brilliant solutions to the global financial industry while securing Israel’s position as a prominent Fintech capital.
We believe in the power of open collaboration and the creation of a complete ecosystem that can truly drive the Fintech industry forward.
* Digital Banking
* Capital Markets
* Big Data Analytics
* IoT Solutions for banking
* Digital Payments
* Artificial Intelligence
Dr. Laura Li Puma has a degree in Computer Science from the University of Turin.
From 2000 to 2006 she worked in a major Italian telecommunication company, Telecom Italia Lab – Research Dept., as part of the Mobile Value Added Services got a Master in Telecommunications.
In Intesa Sanpaolo since 2006 ICT R & D in the IT department.
Currently she is in charge of Big Data and IoT Office, within Chief Innovation Officer Area in Intesa Sanpaolo
Keren Chavkin joined HSBC in December 2002 and is the Head of HSBC’s Europe International Enterprise Architecture, based in Israel.
Keren has extensive background in strategic system information management, including database analysis, architecture roadmaps building - current state and future state and regulatory programmes implementation. In addition, Keren holds extensive knowledge of finance and banking processes.
She has established and led HSBC’s Software Delivery team in Israel, including developing and implementing dozens of strategic projects of the bank’s core systems. In addition, from an IT perceptive, Keren had led global regulatory processes such as FATCA, BASEL II and Global Standards. Keren works with HSBC’s Europe executive management to protect grow & simplify operations through the use of technological resources.
Keren holds a MBA and BA in Business Administration and System Information (Magna Cum Laude), both from The College of Management - Academic Studies. Her greatest passion after caring for her lovely three kids is SUP surfing.
Dorel manages KPMG Israel Fintech department and a member of KPMG Fintech Global Growth Strategic Initiative. Dorel is in charge of FIS Advisory Services around Digital, Transformation & Fintech. Managing Business Development & Implementations of Fintech companies in local & global FIS and Investments (with KPMG Capital).
Before joining KPMG and for the last 3 years, Dorel was the Innovation & Fintech manager at Group Strategy of Bank Leumi and, among others, was a senior member of Bank Leumi Business & IT new infrastructure steering committee (Core Banking Assessment & Digital Bank). Dorel worked jointly with CIO, CTO, Deputy CEO and senior VPs around Business & IT initiatives and innovative projects.
Dorel has a vast Business & Technology knowledge and experience in the Banking industry combined with the latest Fintech developments.
Before joining Bank Leumi, Dorel was the Head of Banking & Finance research division at Adkit (Global Information & Business Research Company)
Barak Ron, joined HSBC in 2005 and currently is the Head of Business Services Department for Israel.
Barak has extensive background in banking operations in diverse areas, such as Payments, Credit, Securities, Treasury, AML and Trade. In addition, Barak has vast experience in project management, system solutions implementation and operational risk management.
Barak has led projects to deliver the business requirements for regulatory and financial crime prevention, including: FATCA, CRS, EMIR, DFA and Global Standards, and has led dozens of solutions and projects to minimise the bank’s operational risk, losses and costs.
Barak holds a BA in International Relations and Political Science and MBA, both from the Hebrew University. He is also a Certified Information System Analyst by the John Bryce College.
He is married and has 3 boys and his greatest passions are Lego and WWII history.
As Head of Digital Innovation & Think Tank in the Private, Wealth & Commercial Clients (PW&CC) corporate division of Deutsche Bank, Jürgen von der Lehr is responsible not only for identifying relevant trends, but also for developing and implementing of innovative customer solutions. In particular this includes customer offers which base their solutions on Robo Advisory, Cognitive Analytics and Bank as a Service/API. Mr von der Lehr studied Business Economics at the University of Mannheim and the University of Wales, after completing a banking apprenticeship at Deutsche Bank. Alongside the international experience acquired from his previous line activities (in locations such as Poland, the Middle East, the UK, Italy and France), Mr von der Lehr possesses extensive expertise in the corporate client and lending business (Deutsche Bank AG), corporate investment management (DZ BANK AG), as well as in restructuring (commercial banks in the CEE). He worked for A. T. Kearney, one of the world's leading management consultancy firms, and specialised in strategy development in the retail banking, sales/marketing and corporate banking sectors, as well as the cards and payment transactions segments.
Alastair is responsible for some of the most rewarding alliances today within financial services and SME business support and membership organisations. Responsible for the set-up and launch of the RBS Mentoring Programme. Most recently launched the P2P, Crowdfunding partnership between RBS, FundingCircle and Assetz Capital.
Working with both large household names, and smaller innovative players, developing SME propositions that help business in the UK start, grow, succeed and prosper.
Alastair is recognised as a subject matter expert in access to finance, and because of connections and expertise seconded to Scottish Government for 3 months on access to finance for disadvantaged individuals. This included a spell in Boston, US, collaborating with members of the CDFI and community banking population as well as Babson and MIT.
An expert in running national teams of 100+ Business Development Managers, and developing strategic alliance partnerships with major financial service groups.
Alastair has experience as a commercial banker with national remit to develop strategy in new business introduction systems and process. Leading edge development of new market streams.
Possesses a wide knowledge and exposure to UK financial 'movers & shakers' at executive level.
Moran Levinovitz joined HSBC in January 2008 and is a Director in the Investment Banking team in Tel Aviv. Moran has extensive background in various Investment Banking products including M&A, Debt Capital Markets and Structured Finance. He has led HSBC’s deals in the Israeli energy sector including the USD 430m Tamar Bridge, USD 900m Tamar Project Finance, USD 500m Leviathan Reserved Based Lending Facility, and USD 2bn Tamar Bond. In addition he has advised clients on M&A transactions including Cinema City, Delek, Noble Energy and various private equities.
Moran leads HSBC’s examination of the Israeli Fintech/Cyber landscape. As part of his role he has been developing relationships with the dynamic eco-system in Israel and various parts of the bank which led to several Proof of Concepts with various start-ups. He also scouts for potential investments for HSBC’s Strategic Investments team.
Moran holds BA in Business Administration from the IDC Herzliya (Magna Cum Laude) and graduated from the Zell Entrepreneurship Program. He is married and has two children, more than just curious about how technology will change the way people and businesses consume financial services, loves the outdoors and is an avid practitioner of various types of meditations.
Global Head of Disruptive Technologies and Solutions for Private Wealth and Commercial Clients Division of Deutsche Bank, in charge of definition, design and delivery of the scalable advisory model of the Division, responsible for Artificial Intelligence, Blockchain, Internet of Things (IoT), Strategic Partnership with Fintechs, Industrial Accelerators, redesign of E2E processes and Customer Journey, Access Channels and Data Analytics.
Previously Global Head of Business Products (Micro, SMEs and MidCorporate) and Vice Chairman of the Global Credit & Deposit Product Executive Committee (Mortgage, Consumer Finance, Business Products, Payments, Deposits and Accounts) covering Germany (Deutsche Bank and Postbank), Italy, Spain, Portugal, Poland, India and China.
In Deutsche Bank since 2007 as Italy Country Head of Business Clients and Business Products Segment. In 2009 Head of Private & Business Banking in Italy (Italian Branch Network). In 2011 European Head of Credit Products (Mortgage, Consumer Finance, Business Products), ex Germany.He worked from 1990 to 2007 at BNL – BNP Paribas Group in Italy and abroad: as Head of Corporate Banking he worked 7 years in the United States (Chicago and New York) and 3 years in the UK (London).
He holds an Executive MBA from SDA Bocconi in Milano and a Master of Science in Economics, Statistic and Econometric from the University Federico II of Napoli Board Member of the Advisory Board of Deutsche Auskunftei Service GmbH, Board Member of Efma, Chairman of Business and Digital Advisory Council of EFMA, member of ECGI (European Corporate Governance Institute), Member of the Advisory Board of BAA (the Bocconi Alumni Association), and Member of the Editorial Board of SME Advisor Middle East in UAE.
Adi Soroka joined HSBC in February 2011 as the Chief Operating Officer for Israel.
Previously Adi held few senior positions in the area of Operations, Marketing CRM and project Management, mostly at Israel Credit Cards LTD.
Adi has extensive background in financial products operations in diverse areas: payments, credit, trade, securities and treasury, periodical reporting. In addition Adi has experience in core operational processes such as: customer on boarding, statements production and regulatory reporting.
Adi has been leading HSBC’s Operations, Service and Technology in Israel to support the new business requirements and the extensive global and local regulatory changes over the years.
During this period, hundreds of Risk items were mitigated and hundreds of software streamline initiatives were implemented in order to improve the customer service and its related cost.
Adi holds a BSc, Industrial engineering, graduated with honors from the Technion - Israel Institute of Technology and a MBA, Marketing from the Bar Ilan University.
He is married and has three children; His greatest passion is outdoor activities such as trips and bicycle riding.
He is also a Humus addict and is frequently seen at “Abu Hasan” at Jaffa.
Giuseppe Cardone joined Intesa Sanpaolo in 2009 and since 2014 he works at the Intesa Sanpaolo
Innovation Center following the activities in the blockchain space, including the participation in the banking
consortium R3 CEV. He is also part of the scientific committee of BlockchainLab, a community of experts
and enterprises with a common interest in this field.
Prior to joining Intesa Sanpaolo Giuseppe spent four years as technology consultant with a consulting firm
in the financial services, led the delivery of different bank’s strategic projects.
Giuseppe holds a degree in Computer Science from Politecnico of Milan with specialization in information
systems. Outside of work, Giuseppe likes to spend his time with his kids and has a great passion for
technology and sport.
Chris joined RBS in January 2016 from GCHQ where he was a technical director and Chief IA
Architect for their information assurance arm, CESG. With over 20 years in security and a
background in both hardware and software engineering, Chris has experience ranging from
embedded control systems through to large scale transactional services and is now responsible for
Information and Cyber Security across the bank
Francisco J. Nuez, Managing Director at Accenture.
Currently Banking Lead and Technology Consulting Lead in Accenture Financial Services Industry in Spain, Portugal, and Israel, and responsible for some of Accenture’s largest banking client relationships in Spain.
With +25 years of experience in the Financial Services industry, I have held a number of leadership positions within this geography. I have international experience serving clients leading large scale Transformation Programs, including M&A, IT, Management and Organizational change.
Moran is the head of the Data & Analytics(D&A) department and the Digital Analytics LAB at KPMG Israel. Responsible for creating and developing internal and external solutions for different industries across the market, from the initiation stage and business case identification through fitting the right technological solution. The department’s areas of expertise: Cognitive, Advanced Analytics, Big Data solutions, IOT, Behavioral segmentation and prediction, Social media, Fraud and Digital Transformation.
Previous to KPMG and for the last 6 years, Moran was leading the Business Analytics & Strategy(BA&S) service line at IBM Global Services. Amongst others, managed significant projects in the Defense sector and the FSS sector.
Moran has a vast Business & Technological experience, strong statistical and mathematical background and deep understanding in the Defense, FSS and HC industries .
Before joining IBM, for a period of 7 years, Moran lead BI and Big Data teams for several strategic projects.
With nearly 15 years of experience in Retail & Commercial Banking in Santander, Rodrigo is currently the head of the Bank of the Future domain for the group. Mexican born, based in Madrid, he is responsible for delivering the strategy and the projects that outline the future bank for Santander, reporting into the Chief Innovation Officer.
Prior to that, he headed the Multichannel Area for Santander Spain where he was leading the digital efforts and the transformation of its distribution model from a branch centric to a multichannel business.
Previously, he was in Santander Mexico for nearly 10 years, where his career went from being an Associate in Investment Banking to becoming a Retail & Commercial Regional Manager for Mexico City and finally appointed as Managing Director of the bank´s Commercial Strategy, heading segments, products, channels, CRM and marketing.
Rodrigo holds a business degree from Instituto Tecnológico Autónomo de México (ITAM) specialized in marketing.
Neil Cuthbertson joined RBS in June 2010 as Head of Vendor Management with the responsibility to deliver financial benefits based on the effective alignment of goals, capabilities and investments with chosen strategic suppliers.
From March 2012 Neil has led the Partner Innovation Network team which brings innovation and new thinking from external sources to business leaders across RBS. He helped shape and implement the Bank’s Open Experience operating model which works with strategic partners and start-ups from innovation hotspots around the world to find ways of improving customer service and ensuring the bank remains relevant to its customers.
Neil has built strong relationships with the innovation ecosystem in Israel with a focus on cyber security, data and analytics, payments and digital technologies. This work in Start-up Nation has been positively supported by The Floor, UK Israel Tech Hub (part of the British Embassy in Tel Aviv) and Accenture.
Neil’s career has predominantly been ICT-focused with significant experience in sales and consultancy at BT, Hewlett-Packard and Vision Consulting where he led many large and strategic sales campaigns for Financial Services companies.
Neil holds a BSc degree in Mechanical Engineering and a Masters degree in Business Administration (both from Edinburgh University). Neil is a keen golfer and enjoys running and off-road cycling.
Ilanit heads the following areas of expertise:
Basel III and Solvency II advisory services, including QIS reviews.
EV reviews for leading insurance companies in Israel.
Ilanit is responsible for ongoing audit supervision of information systems, actuarial calculations and risk management for insurance related companies, pension funds, provident funds and banks.
SOX 404 advisory projects for financial institutions as well as industrial and software companies. Part of the work was implemented in foreign subsidiaries (mainly in the US and in Europe).
Various IT leading projects in Israel’s largest financial institutions (banks, insurance companies, etc).
Ilanit provides consultation services to many companies in the process of purchasing new IT systems, including ALM (Asset Liability Management) and SAP systems (including Bank Analyzer and SAP HANA).
ISAE 3402 and ISAE 3000 for financial operational installations, including provident funds operations, trust funds operations and custodian services.
FATCA advisory services both to Israeli regulators and the financial industry (Banks, Insurance companies and large Investment houses).
Roy Ramon is an Investment Manager in Intel Capital’s Platform Engineering Sector (PEG). Roy leads Israel and EU external partnerships in the area of Semiconductor and Intellectual Properties (IP) that help PEG to create market leading SOCs via business transactions ranging from Licensing, Equity Investments, JV to M&A.
Roy has created a partnership program for startup companies to work with Intel. Currently Managing the program that has 6-10 companies and has 6 months cycles. The companies receive a senior Intel Mentor and optional technical or financial support to create a mutual POC.
Orly is a Director at KPMG Israel and manages the Core system projects & Digital Department. Responsible for core system’s projects, IT advisory and Digital advisory and projects.
Before joining KPMG, Orly worked at Bank Leumi and was a senior manager in the IT Division of the bank, and later at the Digital Division.
For the last 2 years, she was one of the founders of Pepper- The first digital bank in Israel. Before building the digital bank, Orly managed “Leumi Digital” and all the digital assets of the bank (Mobile apps, Secured web sites, Marketing web sites and ATM).
Orly has 15 years of experience in the Fintech industry and especially in the areas of Digital Strategy, Business Development and Product Management.
Julio’s career has been running for more than 20 years along the worlds of Technology and Financial Services.He currently plays a leading role in Santander's Innovation Division as Head of R&D, executing major innovation projects globally, leading new business incubation efforts, and actively contributing to Santander's M&A and Venture Capital activity in Fintech.
A passionate entrepreneur, he founds internal startups and Joint Ventures, focusing on eCommerce, digital financial services, alternative (online) lending platforms and marketplaces, and mobile payments. Julio also leads Santander's activities around crypto-currencies and distributed ledgers, including colaboration with other leading banks in the space and participation in industry forums and consortiums.
An engineer at heart, Julio holds a Telecommunication Engineering degree from UPM-Spain, a PhD in Computer Science / Electrical Engineering from UAM-Spain, and a MsC in Management of Technology from MIT-Sloan.
Head of Digital Banking Innovation Department II
Benny Kuo joined CTBC in 2015 and currently is Head of Digital Banking Innovation Department.
He is now leading the assessment of emerging technology and potential use cases for CTBC Financial Holding, including bank, insurance, and securities businesses.
Benny has extensive IT industry experiences in diverse areas, such as strategy planning, service management, cyber security, cloud and SaaS, infrastructure implementation, etc.
Rodrigo Álvarez is in charge of Accenture Digital for Financial Services (Banking, Insurance and Capital Market) in IBERIA, also he’s responsible for the Innovation in IBERIA. He’s part of the Executive Team at EALA level (Europe, Africa and Latin-American).
Ample experience in Digital Transformation projects in the main Spanish organizations and also great experience working together with international finance institutions which gave him a clear vision of how to approach challenges.
He had the chance of being the main actor in the Accenture Digital transformation where his team mixed up the new digital talent (from the takeovers and mergers of important digital companies) with the best digital Accenture talent and the experience of working with pure digital player as Facebook, Google, etc.
Damian is the Head of Payments Strategy & Innovation at RBS. Damian is a career banker with 28 years of experience in e-commerce, product management and
large programme delivery. Before joining RBS he worked for HSBC and Coutts.
He is currently responsible for co-ordinating the development of the Bank’s payments strategy as
well as implementing the innovation framework around payments.
Head of Digital Banking Innovation Department I
Erick Hsieh joined CTBC Financial Holding and currently is Head of Digital Banking Innovation Department.
Erick has 20 years professional career in digital that includes consulting service delivery for B2B industry at Deloitte and Oracle as well as 16 years working in large consumer banks such as Citi and CTBC managing digital touch points. He has extensive hands on experience across web & mobile banking channels from various aspects including developing technology & platform, driving digital usage & online acquisition, overseeing e-CRM & online analytics, as well as managing digital marketing & media. Throughout his career, Erick worked in diverse geographic & culture across various markets in APAC region.
His main role, as the Head of Digital Banking Innovation Department, in CTBC now is focusing on exploring the opportunities to bring in external resources such as Fintechs, start-ups, potential key players in eco-systems, or new technology and capabilities for the bank to develop next generation of FI product or service models. Erick’s education background is combining information system and business study from NCCU in Taiwan and Warwick Business School, UK.
May Su has 20+ years banking experience and now is Head of Digital Banking Division, responding for developing innovative financial services for CTBC Financial Holding.
May is experienced on diverse areas, such as operating digital platform, strategic brand marketing, CRM and EBM, and has led vast projects on digitalizing banking services. She now focuses on strategies of new technology enablement and coordinates digitalization of subsidiaries, including bank, insurance and securities.
May majored in venture capital and granted a MBA degree from the Imperial College London.
Miguel Montanez Fernandez, Senior Executive at Accenture.
With 22 years of professional experience in consulting work helping big banks across different geographies in relevant transformation programs related to digital transformations, omnichannel distribution models, customer experience and sales programs improvements based on analytics.
Savino Damico is the CIO AREA, Research and Acceleration of Innovation, Manager at Intesa Sanpaolo.Degree with honours in Economics at Turin University.
He joined the bank in 1992, covering a number of remarkable positions in the payments area: bank representative in National Banking Association - Payments Committee, bank representative in IBOS Ass. – Board of Directors, Italian Representative in European Payments Council .- OITS WG, Italian representative in EBA Cl., SEPA Business WG.
Savino joined Intesa Sanpaolo Research & Development in 2012 and currently he is in charge of Digital Payments and Biometrics within Chief Innovation Officer Area in Intesa Sanpaolo.
Graham Smith is the Chief Data Officer at RBS. Graham entered financial services in 1992 with Prudential, moving 2 years later to Coopers
& Lybrand where he worked with Lloyds of London on its restructuring following the near collapse of the Lloyds market in the early 90s. In 1996 Graham joined ABN AMRO where he held a number of senior positions over the next 12 years. These included Head of Risk Systems and Head of Bank-wide Basel 2 Programme.
Graham joined the RBS from ABN AMRO in 2009 as Chief Operating Officer for Risk in the Corporate Banking Division where he was responsible for Change Management, Risk Reporting, Risk Modelling and Analytics. With Graham’s 2011 move to the role of Chief Data Officer he became responsible for the data agenda across the RBS.
With more than 20 years of Financial Services experience, Graham is well placed to provide the leadership, experience and vision required to drive the way RBS creates, manages and utilises data across the company.
Graham’s 17 years in banking has included responsibility for ABN AMRO’s Risk integration into RBS and Risk IT
Prior to his time in banking, Graham was a consultant at Coopers & Lybrand, where most of his time was spent working with Lloyds of London on its restructuring programme following the near collapse of the Lloyds market in the early 90s. His introduction to Financial Services came in 1992 at Prudential.
Outside of work, Graham has a growing family, a French ski-chalet business and a passion for playing most sports (badly).
Fabio is the Head of Experience Design in Intesa Sanpaolo. He joined the Innovation Center in 2014.
He started his activities in Intesa Sanpaolo in the Internal Communication Unit. Then, for about ten years, he worked in the Training Department as Managerial Learning Designer and as a Community Manager of a learning managerial platform. He deepened several managerial topics as a researcher and as a facilitator: leadership, complexity, innovation process and service design, entrepreneurship. Now, with his team, he applies methods and tools of service design to solve problems or to find new solutions about existing or new services, products and processes. Always with a human centered approach. Fabio has a degree in Social and communication studies and a Master in Psychology of professional relationship. He is a professional counselor since 2010.
Mariano is the Managing Partner at Santander Innoventures. He joins SIV from McKinsey & Co., where he was an Associate Principal in the Corporate and Investment Banking and Global Risk Management practice, based in New York. Here, he’s spent six years advising global banks, asset managers and private equity firms across North America, Europe and Latin America on multiple strategic topics.
Mariano brings a good combination of investment experience, together with a strong technology underpinning, deep consulting experience and good knowledge of Santander Group.
Prior to joining McKinsey Mariano spent three years at Bridgewater Associates, in Connecticut, US, and was an equities and equity derivatives trader for a private financial firm in Buenos Aires, Argentina.
Mariano holds a BA in Computer Science and Philosophy from New York University, and conducted doctoral studies in Artificial Intelligence at Universitat Politecnica de Catalunya, focusing on complex networks, and specifically on syndication patterns in venture capital networks in the US.
Juan Jiménez Zaballos is Head of CIB Corporate Innovation globally for Santander Group. Among other responsibilities, he is in charge of setting Santander Group’s strategic innovation agenda for wholesale banking, prioritizing the Group efforts and identifying opportunities in the 10 Group core markets where Santander operates. He is also a member of R3 CEV group, a blockchain banking consortium devoted to explore blockchain CIB use cases.
Prior to that, Juan was the chief of staff to the Head of Global Banking and Markets (2013-2014) and held various management positions as Head of Strategy and business development for Equities (2009-2011) and UK Institutional clients banker (2011-2012).
Juan joined the Group in 2009 after playing several senior roles in other iberian global banks (in CGD as Chief of Staff and in BBVA as Treasury and Capital Markets manager) and other consulting roles (Arthur Andersen).
Juan holds Business Administration degree by UAM and master in Finance, Treasury, Risks and Capital Markets by IEB Madrid, and Master in Leadership and Innovation by IE Madrid
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TASE Building 3rd Floor
2 Ahuzat Bayit